Extra - Chicago
Founded in 1980, Extra is a bilingual publication serving the Latino community in Chicago and Cook County. Extra is Chicago's leading bilingual newspaper with information on local news, health, education, financial literacy, sports, entertainment and much more. Extra is also an award-winning newspaper with a current circulation of 67,500, published weekly and is free to the public. The family owned newspaper was one of the first bilingual newspaper in America.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Specs
5.10" X 10.50"
5.10" X 5.17"
4.00" X 6.00"
10.00" X 14.00"