FootSmart Blow In
FootSmart is the largest direct retailer of shoes, foot and lower body healthcare in the US. Their highly responsive consumers shop online and via the catalog for over 1,000 comfortable shoes, healthy and pain relieving products designed to effectively improve their quality of life! The FootSmart customer is a proven direct mail buyer, age 45+, married and has the disposable income for items pertaining to travel, gift giving, magazine subscriptions, book clubs, financial and insurance offers, home improvement, apparel and more. This program is a perfect marketing opportunity for mailers of book clubs, travel offers, gift giving, home improvement, check companies, cooking products, grandparent offers, magazine subscriptions, collectibles, catalogers and more.TOTAL UNIVERSE: 4,700,000 Demographics Male:14% Female: 79% Average Income: 90K Average Unit of Sale: $72
Demographics
% female
$ Avg Household Income
About Catalog Blow-Ins
Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.
These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.
There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.
Key Stats
Specs
3.50" X 5.00"
6.00" X 6.00"
0.20oz
6.00" X 6.00"
0.20oz