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Fragrance Direct (UK) Limited

Fragrance Direct is a leading UK fragrance and beauty retailer, stocking big-name brands and designer labels. They have over 600 brands on site including the most popular in fragrance, skincare, cosmetics, hair care. They regularly update the range and add new products every week, often at amazing discounted prices. Fragrance Direct was launched in 1993 and has since grown to stock international brands such as Paco Rabanne, Calvin Klein, Hugo Boss and Marc Jacobs.


  • % Female
  • £ Avg Household Income
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United Kingdom
Parcel Deliveries
12 per year
A B C1


105mm X 148mm