Greek National Herald - English Language Edition
As the sister publication of the Ethnikos Kyrix, now almost a century old and the only daily Greek language publication in North America, The National Herald (TNH) was founded in 1997 in response to popular demand: to meet the needs of emerging generations of Greek-Americans whose primary language is English.Readers want to know what is going on in the Greek-American community and Hellenic Diaspora, as well as in Greece and Cyprus and they want their news in the English language.The National Herald is a direct response to this need. It presents news, opinions, and feature stories of paramount interest to Greek-Americans.Published weekly for Saturday hoDemographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
25,000
Daily
Zip code