Harrisburg Patriot-News
The Patriot-News is Central Pennsylvanias largest newspaper and has served the 10-county Central Pennsylvania region since 1854, building trust with the people of this region. The Patriot-News has always been and will continue to be thorough, forthright and responsible with the news of Central Pennsylvania. No matter where youre reading us, know theres a shared history in every word. The Patriot-News is printed on Tuesday, Thursday, and Sunday, and is available through home delivery and on newsstands throughout central Pennsylvania. An e-Edition is published each day that the paper is printed, and is available to print subscribers.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
131,840