Hawaiian Airlines Hana Hou!
Hana Hou is Hawaiian Airlines in-flight magazine that is published bi-monthly and offers an informative introduction to the culture and beauty of Hawaii. Hana Hou System-wide edition occupies the seat pockets of over 200 U.S. Mainland and International flights a week to Hawaii and 160+ daily flights to the Neighbor Islands. It effectively reaches both the visitor and resident markets and is the largest consumer lifestyle magazine in Hawaii.
Demographics
About Airline Magazines
In-Flight Magazines offer a unique opportunity to advertisers. You have captured an audience that you know is a traveling segment of the market, and you have their attention in a captive environment.
Designed to be read and re-read by a large number of consumers, the in-flight program is a great tool for exposure. It offers to target business travelers and those with disposable income.
One necessity is to make sure offers are actionable to the traveling consumer with a tear-off, memorable code or a URL they can use to execute in-flight.
Key Stats
Airline Magazines
135,000
6 per year
810,000
National
Specs
4.75" X 7.40"
4.75" X 4.88"