Hi India
hi INDiA was founded in an effort to fulfill such needs of the Indian community. It is geared towards uniting the South Asian community with news that instantly engages it with current and community centric information.Each week, hi INDiA offers its readers a wide variety of reading material, covering a plethora of subjects ranging from human interest stories, local news and politics, to sports, fashion and Indian film news. With a network of journalists, photographers and contributors both in India and U.S.A., hi INDiA is the news source for everything that matters to South Asians living abroad.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
25,000
Weekly
28,000
Zip code, Regional
Specs
10.00" X 7.00"
5.00" X 7.00"