Hippo Press
The Hippo Press is New Hampshire's largest circulation weekday publication with a net circulation exceeding 42,000. It is tab sized and distributed throughout southern New Hampshire at more than 1,200 locations. The paper averages 72-88 pages each week and is available every Thursday. Features include lifestyle in southern New Hampshire by showcasing great restaurants to hiking and to the music scene. The newspaper reflects the quality of life in the region.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
41,388
Weekly
Zip code
Specs
4.69" X 10.80"
4.69" X 5.30"
4.00" X 6.00"
10.50" X 11.50"