Incentive Magazine

INCENTIVE delivers full coverage of what is new and exciting in the world of gift cards, merchandise, and travel awards. INCENTIVE provides buyers with a look at business strategies, events, and trends that are shaping the incentive, recognition, and motivation business. Human Resources Trade Publication

Demographics

About Trade Publications

Trade publications target unique verticals. Identifying a specific industry in our B2B efforts can eliminate unnecessary waste in your media planning. Because trade publications speak to very defined audiences, circulations tend to be low and CPMs high. Including your message in a publication specifically targeted to an industry vertical, and designing the message to speak to that vertical allows advertisers to ensure resonance of the offer with the business target.

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Key Stats

Country: United States
Category: Trade Publications
Avg volume:40,500
Frequency: 12 per year
Annual vol: 486,000
Purchase level: National
Name list: Yes

Specs

OnPage Full Page Specs: 8.00" X 9.50"
OnPage Half Page Specs: 8.00" X 5.00"
OnPage Third Page Specs: 2.50" X 9.50"
OnPage Qtr Page Specs: 4.13" X 4.75"