Jerry Baker Home, Health & Garden Book Buyers PIP
All Business Mailing, Email, & Multichannel Marketing Lists | Infogroup Package Insert Program: Jerry Baker Home, Health, & Garden Book Buyers Package Insert Program (PIP) by Infogroup List Services, Inc.
Inserts are included in outgoing shipments of various book titles sent to Jerry Baker book buyers. These books are centered on Jerry's helpful tips, tricks and tonics. They are designed to help customers improve their health, their gardens and their homes. Some of the book titles included in this program are: Grandma Putt's Old-time Viinegar, Garlic, Baking Soda and 101 More Problem Solvers; Supermarket Super Remedies; Oddball Ointments, Supermarket Super Gardens and Terrific Garden Tonics.
Inserts are enclosed in the out going shipments of various book titles. These buyers are married homeowners that have purchased one or more of the Jerry Baker books.
Customer Source: Direct mail, space ads, package inserts.
Presence of Teens: Unlikely
% of Internet Buyers: 2%
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.
Key Stats
Specs
5.50" X 8.50"
0.25oz