Korea Times
When the Korea Times printed its first U.S. edition in 1969; the Korean population in Southern California stood at ten thousand. The Korea Times continues to be the eyes and the voice for hardworking Koreans. Sharing joys and pains with the community and tradition is one of the assets that has enabled Korea Times to come this far.Printed in Korean (90%) and English.
Prints daily Monday-Saturday.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
300,000
Daily
Zip code
Specs
9.80" X 4.96"