La Prensa Latina- Memphis
La Prensa Latina has been proudly serving the Latino and American communities in the Mid-South for twenty years. They provide news and information through a traditional weekly newspaper as well as several digital avenues available at www.laprensalatina.com. Their national, regional, local news and sports coverage helps keep the Latin community informed. La Prensa Latinas Bilingual Business Directory is the midsouths exclusive online tool that enables the Latin community to connect with local Latin and American businesses. La Prensa Latinas community involvement helps the Latino community stay in touch.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
37,000
Weekly
Zip code
Specs
5.00" X 10.70"
5.00" X 5.30"