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Lands' End Package Inserts

The Lands' End Package Inset Program is a great way to get your brand physically into the hands of your target market with a household name/legacy brand's endorsement!

This trusted brand endorsement can go a long way when consumers have so many other brands to choose from. Any edge to get your brand above the rest is a huge win!

Note: No longer on market: 3/14/24


Demographics

  • % Female
  • $ Avg Household Income
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United States
Package Inserts
450,000
12 per year
5,400,000
250,000
National
Yes

Specs

2.00" X 2.50"
5.50" X 8.50"
0.25oz