JCPenney / Lifetouch Portrait Package Inserts
The market leader in studio photography. JCPenney Portraits by Lifetouch studios are in 45 states with over 415 locations. As a part of the Lifetouch, JCPenney Portraits by Lifetouch offers professional photography at a great value. Customers can preserve their images with unlimited free storage and easily share your memories with those you love. Portraits provides services for all occasions including newborn, birthday, first communion, holiday, graduation, engagement, adult and family photography and photo greeting cards.
Annually, they distribute approximately 750,000 portrait packages. Advertiser inserts, limited to 2, ride along with the actual portraits. Demographics: 39% <30 & Under; 49% Only 1 Child, 51% More than 1 Child; 35% Children Aged 0-3, 41% 4-8, 35% 9-13.
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.
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Join connections todayKey Stats
Package Inserts
62,000
12 per year
744,000
National