Lillian Vernon Package Insert Program
Inserts enclosed in outgoing packages from the Lillian Vernon catalog. The catalog offers a variety of personalized and unique gifts and products for all occasions. In the Lillian Vernon catalog, there is something for everyone. Lillian Vernon specializes in unique, high-quality items for home, gifts, personal use items, and much more. Lillian Vernon's 60+ year tenure as a top national cataloger and e-tailer means loyal Lillian Vernon buyers are ideal targets for any offer. TOTAL UNIVERSE: 383,000 Demographics Female:90% Average Age: 40-60 Average Income: 74,600K Average Unit of Sale: $55
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.
Key Stats
Specs
5.50" X 8.50"
0.25oz