Manitowoc Herald-Times Reporter
Published daily, The Herald Times Reporter is both an essential local news source and a vital part of the largest media company in Wisconsin. The Herald Times Reporter reaches more than 87% of adults in the Manitowoc area every week via home delivery of paid subscriptions. Single copies are available for sale at a variety of locations. In total, The Herald Times Reporter reaches more than 40,900 adults each week. That impressive number makes The HTR is the best way to reach area adults. Informative, engaging and entertaining, The Northwestern gives advertisers the ability to connect with the customers they want through a vehicle that reflects their hometown values.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
15,110
Daily
Zip code
Specs
10.00" X 12.00"