Mason Easy Pay Catalog Blow-In

For over 100 years, Mason Direct has been building their reputation and tradition for excellence in footwear. Mason sells more than 500 styles for men and women. These mature, cost-conscious consumers have taken advantage of the Easy Pay Credit Plan to purchase their desired footwear. Buyers have the option of using Mason's Easy Pay program which allows for installment billing.
Consumer source: Direct mail & internet.

Presence of Teens: 5%+-
% of Internet Buyers: 25%

Demographics

% female

$ Avg Household Income

Avg Age

About Catalog Blow-Ins

Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.

These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.

There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.

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Key Stats

Country: United States
Category: Catalog Blow-Ins
Avg volume:1,279,638
Frequency: 12 per year
Annual vol: 15,355,656
Insert Minimum: Please Inquire
Purchase level: National
Name list: Yes

Specs

Insert Minimum Specs: 3.50" X 4.00"
Insert Maximum Specs: 6.00" X 6.00"
Insert Max Weight: 0.15oz