Mason Easy Pay PIP
For over 100 years, Mason Direct has been building their reputation and tradition for excellence in footwear. Mason sells more than 500 styles for men and women. These mature, cost-conscious consumers have taken advantage of the Easy Pay Credit Plan to purchase their desired footwear. Buyers have the option of using Mason's Easy Pay program which allows for installment billing.Consumer source: Direct mail & internet.
Presence of Teens: 5%+-
% of Internet Buyers: 25%
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.
Key Stats
Specs
5.50" X 8.50"
0.25oz