Modern Tire Dealer
MTD. 35,000 owners, presidents and service managers of 30,000 independent tire dealer operations. MTD subscribers perform over $24 billion in automotive service and repair annually. Tire dealers are some of the most well capitalized repair operations in the nation. Many have consumer advertising thru dealer groups which bring them more business than the average repair shop. The independent tire dealer buys his own service and repair parts and equipment, they do not purchase thru their dealer groups.
Demographics
About Trade Publications
Trade publications target unique verticals. Identifying a specific industry in our B2B efforts can eliminate unnecessary waste in your media planning. Because trade publications speak to very defined audiences, circulations tend to be low and CPMs high. Including your message in a publication specifically targeted to an industry vertical, and designing the message to speak to that vertical allows advertisers to ensure resonance of the offer with the business target.
Key Stats
Trade Publications
35,000
12 per year
420,000
National
Yes