News America Co-op FSI
Branded to consumers as SmartSource, this is a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. and is one of three companies in the United States (the other two are Valassis Communications and Insignia Systems, Inc.) that control almost all the in-store ads and grocery coupons in the United States.
Packaged Goods driven Sunday supplement
Grocery coupons
Direct Response Offers
Zone selectable
Demographics
About Co-op FSIs
Co-op FSI are cooperative on-page packages that are inserted into newspapers nationwide. FSI is an acronym for Free Standing Insert. This means that the entire cooperative package is then carried by the newspaper as a stand-alone insert. These packages are driven by Consumer Packaged Goods clients offering cents off" coupons for redemption in the grocery store. As the drivers, CPG clients cover the bulk of the cost of the package allowing for aggressive Direct Response pricing to fill in the gaps in pagination.
For on-page execution Co-op FSIs can be purchased by geography, and bought down to the form level. A form is a grouping of newspapers serving a specific concentrated region.
While the Co-op FSIs are generally considered on-page or print opportunities, they are also a very effective distribution channel for inserts. When purchasing Co-op FSIs as an insert channel, it is possible to further refine the geography to the newspaper level.
Key Stats
Co-op FSIs
72,041,000
46 per year
3,313,886,000
Please Inquire
Zip code, Zone, Market, State, Regional
Specs
6.44" X 5.19"
6.44" X 9.88"
6.44" X 10.50"
5.00" X 7.00"
10.00" X 12.00"