Overton's Catalog Blow-In Program

Inserts are blown into catalogs from Overton's, the worlds largest water sports dealer providing boating and related sports merchandise, apparel and accessories. Catalogs reach boat owners who enjoy an active boating lifestyle. Ideal prospects for outdoor and sporting, catalogs, subscription, technology and travel offers.

Demographics

% female

$ Avg Household Income

Avg Age

About Catalog Blow-Ins

Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.

These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.

There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.

Join connections today

Key Stats

Country: United States
Category: Catalog Blow-Ins
Avg volume:1,830,000
Frequency: 2 per year
Annual vol: 3,660,000
Insert Minimum: Please Inquire
Purchase level: National
Name list: Yes

Specs

Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 6.00" X 8.50"
Insert Max Weight: 0.25oz