Paula Young & Especially Yours PIP
The Paula Young file offers fashion conscious women who have purchased quality wigs, hairpieces and fashion add-ons from the world's largest Wig company.
US and Canada distributions
The Paula Young and Especially Yours combined Package Insert Program offers insert mailers the opportunity to reach consumers who have made a purchase from one of the two world's largest mail order wig catalogs in the world. These mature customers are fashionable, image conscious women who have purchased quality wigs, hairpieces and fashion add-on's and accessories.
Paula Young offers hairpieces and wig styles for women that are looking to either purchase for fashion or convenience; or to compensate for thinning hair or medical hair loss.
Especially Yours focuses on the African American woman and also offers stylish suits, dresses, shoes, hats and caftans throughout the catalog and on their website.
Demographics
About Package Inserts
Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.
These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership.
Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.
When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer.
Key Stats
Specs
5.50" X 8.50"
0.25oz