Punjab Times
Punjab Times, is a leading Punjabi newspaper in North America published every Saturday by A B Publications Inc. Punjab Times has three editions. The California edition covers the West Coast. Punjab Times is the top ranking newspaper in California both in terms of sustained circulation and unwavering reader loyalty. The Midwest edition covers IL, MI, WI, IN, IA, CO, MS, VA, OH, TX, GA and various other states. The New York or East Coast edition covers NY, NJ, PA, MD and various other eastern states. Punjab Times does not have any affiliation with any political or social organization. The publication believes in fair, objective, unbiased journalism. Their approach is to provide equal opportunity to all ideologies and let the reader formulate their own opinions and are committed to responsible journalism. Printed in Punjabi.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
15,000