Rent the Runway Inc. In-Bag Sampling
Rent the Runway In-Bag Sampling places your product directly into the hands of a high-intent, style-conscious consumer at the exact moment she’s preparing for real-life moments. Delivered alongside her RTR order, this channel captures attention when engagement is at its highest, creating a natural and trusted introduction to your brand through physical trial.
Built to drive both discovery and conversion, in-bag sampling leverages RTR’s frequent shipment cadence and premium audience to scale product experience in a way digital alone cannot. When paired with package inserts, it reinforces messaging across touchpoints, turning awareness into action and accelerating the path to purchase through high-impact, in-home engagement.
Demographics
About Sampling Packs
Sampling puts your product directly into the hands of consumers at the moments that matter most. Delivered inside ecommerce packages, it reaches shoppers when they are already engaged, creating a natural opportunity for discovery through physical product experience.
Unlike traditional distribution, sampling through retail media is both targeted and scalable. Brands can reach defined audiences based on real purchase behavior, ensuring relevance while driving trial. When paired with channels like package inserts or digital media, sampling helps turn awareness into action, making it a powerful driver of conversion and repeat purchase.
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Join connections todayKey Stats
Sampling Packs
220,000
12 per year
2,640,000