Roaman's Catalog Blow-In Program

Inserts will be blown into Roaman's catalogs from FullBeauty. Roaman's has been a leader in plus size fashions for over 60 years, offering one of the best selections of sportswear, dresses, intimate apparel and footwear.
Unit of Sales: $70

Demographics

% female

$ Avg Household Income

Avg Age

About Catalog Blow-Ins

Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.

These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.

There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.

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Key Stats

Country: United States
Category: Catalog Blow-Ins
Avg volume:2,750,000
Frequency: 12 per year
Annual vol: 33,000,000
Insert Minimum: Please Inquire
Purchase level: National
Name list: Yes

Specs

Insert Minimum Specs: 3.50" X 5.00"
Insert Maximum Specs: 5.00" X 6.00"
Insert Max Weight: 0.25oz