Running Room Canada Branded E-Blast
Today the Running Room is Canada’s (and North America’s) largest runner & walker specialty chain with 102 locations nationwide.
Millions of active lifestyle enthusiasts return to the Running Room’s stores, websites, and training programs each year for the exceptional guidance, knowledge and equipment needed to be successful.
Running Room's reputation has been built upon product innovation, quality and knowledge of the sport of running.
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Email marketing is a very direct way to target a brand's customer base. Email can be executed in a variety of ways.
- Feature a display offer on existing outbound emails
- Send a dedicated email from the other company’s server
- Buy a brand's list to send a direct email from your server
The most common method is the Dedicated Email and the reason for that is when the customers of the partner brand receive your email, they are doing so with a level of comfort and excitement. This feeling comes from the endorsement you receive from the partner brand by sending the email on your behalf.
Emails can be very creative, using both text and imagery, in any way you wish. Optimizing an email to be viewed on different platforms is important as consumers continue to divide time between computers, tablets and smartphones. Email lists can be segmented on occasions to create a hyper-targeted audience.