Sandy Springs Reporter
Buckhead Reporter, Brookhaven Reporter, Dunwoody Reporter and Sandy Springs Reporter and Atlanta INtown, with combined circulation of 97,000, reach more homes and cover more news in five communities than any other local publication. Their editorial mission has been to publish hyper local news that helps to foster a sense of community, including topics like business, education, faith, public safety, real estate, restaurants and a community calendar of events.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
23,000
26 per year
598,000
Zip code