Shared Mail Values
Shared Mail Values is an 8-page wrap program targeting extreme rural circulation. It was created to serve markets without an existing shared-mail footprint. Shared Mail Values, or SMV, represents an opportunity for direct response advertisers to expand their reach into untapped geography, and for rural retailers to take advantage of an alternative to local newspapers. SMV reaches C & D counties, a classically underserved market. The total profile is 6 million households. The program is distributed mid-month, twelve times annually.
Demographics
About Shared Mail
Shared Mail programs are built with 2 components; a wrap and inserts. A wrap is a 4 page jacket that builds an area for inserts to be placed, thus creating a shared mail vehicle. Shared Mail programs carry retail and direct response advertisers, targeting geographical locations throughout the US. The circulation for the Shared Mail category in the US exceeds 100 million unique households monthly. Much of the category circulation is available on a weekly basis. Shared Mail can be bought at very low costs, grouping that with high frequecy and scalability can work as effectively, if not better, than solo mail.
Key Stats
Specs
7.50" X 10.00"
7.50" X 10.00"
3.50" X 5.00"
8.50" X 11.00"
0.50oz