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MySimilac Rewards Kit

Similac is committed to helping moms and dads parent their own way, by providing products and services that support you no matter how you feed your baby.  Similac annually mails 1,680,000 kits to MySimilac® Rewards’ subscribers 5 weeks prior to their due date.  The kits contain formula samples, coupons and a newborn feeding guide. The program is category exclusive and boasts a 100% advertiser continuation rate.


Demographics

% female
$ Avg Household Income
Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United States
Package Inserts
140,000
12 per year
1,680,000
Yes