SportsCar
In this age of multi-million dollar budgets, wind tunnels and exotic materials, it can be easy to forget that there’s a breed of racers who work with their own hands in home garages, and who dig into their own pockets to pay for parts, accessories and supplies. Over 45,000 of them are full-time SCCA members, and SportsCar magazine reaches all of them 12 times a year. With club member profiles, event recaps, tech and racing tips, product features and more, SportsCar is the definitive way to reach this passionate group of hardcore racers.Demographics
% female
$ Avg Household Income
Avg Age
About Magazines - Membership
Unique in the magazine profile, membership magazines not only reach a defined audience, they reach "joiners." Membership magazines are a member benefit and communication tool to those that belong to a pre-defined group. Because the communication is coming from a trusted source, advertisers benefit from the implied endorsement of the group or organization carrying the offer. Demographic targets are generally highly defining, and offer regular and scalable distribution. Advertising options are predominantly on-page or page plus card.
Key Stats
United States
Magazines - Membership
45,000
12 per year
540,000
National
Yes
Magazines - Membership
45,000
12 per year
540,000
National
Yes