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Sur La Table PIP

The Sur La Table Package Insert Program is an excellent way to reach people who enjoy cooking in their own homes. This market has become harder and harder to reach over the years due to the garble of online advertising. Physically getting that brand endorsement into the hands and homes of these higher-end households is a must! 


Demographics

  • % Female
  • $ Avg Household Income
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United States
Package Inserts
320,000
12 per year
3,840,000
National
Yes