Tactical Retailer

Tactical Retailer is a sister publication to Shooting Sports Retailer, specifically geared to retailers that focus on the tactical and law enforcement markets. As the industry’s top trade publication for the tactical market, Tactical Retailer leads the way in providing retailers and manufacturers with news, information, sales advice, and product introductions and reviews.

Demographics

About Trade Publications

Trade publications target unique verticals. Identifying a specific industry in our B2B efforts can eliminate unnecessary waste in your media planning. Because trade publications speak to very defined audiences, circulations tend to be low and CPMs high. Including your message in a publication specifically targeted to an industry vertical, and designing the message to speak to that vertical allows advertisers to ensure resonance of the offer with the business target.

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Key Stats

Country: United States
Category: Trade Publications
Avg volume:15,982
Frequency: 4 per year
Annual vol: 63,928
Purchase level: National
Name list: Yes