Temple Daily Telegram

For more than 100 years, the Temple Daily Telegram a seven-day, morning newspaper and leading source of news and information for Central Texans since 1907 has been an integral part of the lives of readers in Bell County and the surrounding area.The Telegram is one of only five locally owned newspapers in Texas with more than 10,000 circulation, and it has been owned and operated by the Mayborn family for more than 80 years.

Demographics

About Newspapers

Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.

Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.

Newspapers fall into subcategories with behavior benefits in each;

National Press - non-local

Major Market Subscription Papers - Paper of Record

Community Newspapers - Weeklies

Neighborhood Newspapers - Free Community Distribution

Free Entertainment Newspapers - Take Ones

Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.

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