Texas Medicine
Texas Medicine is an award-winning monthly newsmagazine for Texas physicians. With more than 39,000 qualified subscribers, Texas Medicine reaches most licensed physicians practicing in the state. Research shows that Texas physicians want Texasspecific news about medical economics, law, public health, and legislation in a lively, readable format. That’s what the magazine delivers. In addition to thought-provoking feature articles on timely topics, the magazine periodically runs a peer-reviewed clinical article of particular interest to Texas doctors. Texas Medicine is published by the Texas Medical Association, the largest state medical society in the country.Demographics
About Trade Publications
Trade publications target unique verticals. Identifying a specific industry in our B2B efforts can eliminate unnecessary waste in your media planning. Because trade publications speak to very defined audiences, circulations tend to be low and CPMs high. Including your message in a publication specifically targeted to an industry vertical, and designing the message to speak to that vertical allows advertisers to ensure resonance of the offer with the business target.