Urdu Times
The Urdu Times is North America's first and largest weekly Urdu newspaper. The Urdu Times is mail delivered to subscribers in NY, IL, DC, TX, FL, GA, MI, CA and parts of Canada. This publication serves the Pakistani-American community. Urdu Times Newspaper carries two sections. News Section: News section carries current news from back home and local news which concerns the community. Besides news, this section also carries analysis, editorials and reviews.Magazine Section: Magazine Section consists of articles on culture, religion, community events, movies reviews, sports, literature, short stories, poems and interviews as well as other social activities.Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
10,000