USPS Mover's Guide
Available at every post office across the country, the Mover's Guide product contains the official Change of Address Form, as well as valuable move-related coupons and offers. Movers must fill out this form to initiate the U.S. Postal Service mail forwarding process. For advertisers, the Movers Guide offers a suite of advertising products combined in a single vehicle that targets pre-move consumers. Advertising opportunities within the Movers Guide, include panels attached to the Change of Address form and inserts of various sizes within the envelope. The Mover's Guide is distributed to all 38,000 Post Offices around the country. Approximately 31 Million movers annually initiate a Change of Address request utilizing the Mover's Guide, within 3 weeks before their move.Official USPS Change of Address Form
31 million Movers each year
38,000 post offices
Within 3 weeks pre-move
Demographics
About Co-op Envelopes
Co-op envelopes come in two types, defined by how they target an audience. The first type is a name list of targeted co-ops. The second is geographically targeted non-name addressed mail.
Name list targeted co-ops behave similarly to catalogs and ride-a-longs as they are mailed to a defined name list profile.
Geographically targeted co-op envelopes distribute their envelopes around neighborhood area zones.
Key Stats
United States
Co-op Envelopes
10,000,000
3 per year
30,000,000
State, National
Yes
Co-op Envelopes
10,000,000
3 per year
30,000,000
State, National
Yes
Specs
2.88" X 7.00"
2.88" X 7.00"
2.88" X 7.00"