Valassis Co-op FSI
The Valassis FSI is a booklet of coupons within the Sunday Coupon Section of newspapers. Reach more than 60 million direct responders weekly through the RedPlum® Co-op FSI which is largely distributed via local newspapers as a free standing insert into the paper. The four-color, multi-page free standing booklet features highly sought after consumer package goods coupons, sweepstakes offers, direct response advertisements, and other promotional or coupon based advertising. Each advertisement contains a “call to action” that the consumer actively looks for and responds to.
Demographics
About Co-op FSIs
Co-op FSI are cooperative on-page packages that are inserted into newspapers nationwide. FSI is an acronym for Free Standing Insert. This means that the entire cooperative package is then carried by the newspaper as a stand-alone insert. These packages are driven by Consumer Packaged Goods clients offering cents off" coupons for redemption in the grocery store. As the drivers, CPG clients cover the bulk of the cost of the package allowing for aggressive Direct Response pricing to fill in the gaps in pagination.
For on-page execution Co-op FSIs can be purchased by geography, and bought down to the form level. A form is a grouping of newspapers serving a specific concentrated region.
While the Co-op FSIs are generally considered on-page or print opportunities, they are also a very effective distribution channel for inserts. When purchasing Co-op FSIs as an insert channel, it is possible to further refine the geography to the newspaper level.
Key Stats
Co-op FSIs
60,447,000
38 per year
2,296,986,000
Please Inquire
Zip code, Zone, State, National
Specs
6.75" X 4.94"
6.75" X 9.31"
6.75" X 9.31"
4.00" X 5.00"
12.00" X 12.25"
0.15oz