WelcomeHome New Homeowner Co-op

The WelcomeHome New Homeowner Mover program is a cooperative mailing where advertisers can reach new homeowners via a direct mail kit that is received in the new homeowner's new mailbox within 7 to 14 days of their move.

- Targets only new homeowners, NO Renters

Names are sourced weekly via home deeds which are filled by the area in which the home is sold.

Demographics

% Female

About Co-op Envelopes

Co-op envelopes come in two types, defined by how they target an audience. The first type is a name list of targeted co-ops. The second is geographically targeted non-name addressed mail.

Name list targeted co-ops behave similarly to catalogs and ride-a-longs as they are mailed to a defined name list profile.

Geographically targeted co-op envelopes distribute their envelopes around neighborhood area zones.

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Key Stats

Country: United States
Category: Co-op Envelopes
Avg volume:200,000
Frequency: 20 per year
Annual vol: 4,000,000
Purchase level: National
Name list: Yes

Specs

Insert Maximum Specs: 5.38" X 8.50"
Insert Max Weight: 0.25oz