Whitney Automotive Group PIP

The Whitney Automotive Group buyers are well educated handy do it yourselfers. These active buyers choose from an array of automotive products and accessories for their automobile, motorcycle, RV or truck. Inserts will be included in JC Whitney, Stylin Trucks and Carparts.com packages. Merchandise purchased includes automotive parts, car stereos, radar detectors, safety items, performance items and more.

Demographics

% female

$ Avg Household Income

Avg Age

About Catalog Blow-Ins

Catalog Blow-ins allow advertisers to place material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.

These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.

There is an added benefit to them in that they are a welcome mailing in the home rather than being unsolicited. The warm nature of the mailing establishes an implied endorsement for those riding along with the mailing.

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Key Stats

Country: United States
Category: Catalog Blow-Ins
Avg volume:200,000
Frequency: 12 per year
Annual vol: 2,400,000
Insert Minimum: Please Inquire
Purchase level: National
Name list: Yes

Specs

Insert Minimum Specs: 3.00" X 3.00"
Insert Maximum Specs: 5.50" X 8.50"
Insert Max Weight: 0.25oz