About Regional Newspapers

Bringing the “local news to the local people,” Regional Papers have long been an honored part of their communities. Advertising in these papers with either ROP or inserts gives advertisers the extremely focused and responsive geography. Select regional papers can distribute by ZIP code, but are often so small in total circulation that it is ineffective. The uptick in responsiveness as you go into more rural geography offsets the challenge of handling smaller circulation buys. TSW consolidates shipping locations to facilitate regional newspaper buys bookings to ensure the most cost-effective execution is implemented.