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World of Books

It all began when a group of book loving entrepreneurs noticed a bag of books in charity shop bin destined for landfill. The founders rescued them on the spot, determined to give them a second life. Over the last decade, they have grown from a start-up into a leading global seller of quality used books and pioneers in re-use and recycling. The inventory has grown to over six million in stock and sell a book somewhere in the world every two seconds.


Demographics

  • % Female
  • Avg Age

About Package Inserts

Package Insert Programs are designed to carry advertiser messaging in another brand's outbound product shipments.

These shipments contain goods purchased by a recipient at their home address, making them an ideal vehicle to carry a third-party message. Recipients are proven mail-order or online buyers, which enhances response for third-party partners. The ability to target brands with a complimentary audience to your offer creates the perfect partnership. 

Running an insert in another brand's packages will yield a 100% open rate for your brand's materials.

When consumers receive a package, they will not only open it, but they will have a rush of endorphins as they open the package they have been expecting! This means your insert will be received at a time of joy and excitement by the customer. 

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Key Stats

United Kingdom
Parcel Deliveries
100,000
24 per year
2,400,000
50,000
National
A B C1

Specs

190mm X 235mm