Yuma Sun
Yuma Sun has served as the most trusted news and information source in Yuma County for over 140 years. Published 7 days a week and online at yumasun.com.
Located on the borders of the California and Mexico, Yuma is midpoint between San Diego, CA and Phoenix, AZ and serves as a shopping destination for Mexican citizens from San Luis, Rio Colorado as well as Calexico & Mexicali.
Military is Yuma County's second largest industry and is an important contributor to the counties economy.
Demographics
About Newspapers
Newspapers are one of the most essential parts of a print media plan. There are multiple ways to touch your audience through newspaper, but the most basic of those are either through ROP (Run of Press) which is an on-page advertisement in the newspaper, or through inserts.
Because newspaper circulation generally develops to support local distribution, there is a unique opportunity to buy very refined geography within a nationally "scalable" channel.
Newspapers fall into subcategories with behavior benefits in each;
National Press - non-local
Major Market Subscription Papers - Paper of Record
Community Newspapers - Weeklies
Neighborhood Newspapers - Free Community Distribution
Free Entertainment Newspapers - Take Ones
Testing to performance for free versus paid, national versus local, home delivered versus rack distributed all help refine the categories performance for your offer. Within each segment of the channel the scale of newspaper distribution is sizable.
Key Stats
Newspapers
15,990
Daily
Please Inquire
Zip code
Specs
7.00" X 9.00"
12.50" X 11.50"