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Co-branding in emails is like crafting a culinary masterpiece. It's about mixing flavors, finding the right balance, and creating something that tantalizes the taste buds. But instead of spices and sauces, we're blending brands. The challenge? Ensuring that both brands' values, audiences, and goals align perfectly. Let's dive into this delicious endeavor. Identifying Your Brand's Flavor Just as …

Connections is excited to re-introduce Saks OFF 5TH to the Connections Marketplace! Back on the market, Saks OFF 5TH was previously one of the most in-demand and top-performing package insert programs. Saks OFF 5TH is an off-price fashion retailer offering designer, luxury goods at a lower price. This opportunity spans both the US and Canada, with the In-Store Insert program being both US and …

Hello PureGusto Coffee Company! Welcome to the Connections (UK, Eire) portfolio... Target a 60% Female Audience, with an average age of 45 at home via parcel despatch. Up to 50k volume available monthly. Contact Connections (UK, Eire) to book or for more information #PD #inserts #print #greenprint #media #agency #marketing #customeracquisition #100percentopenrate …

The 3 W's are what can make a brand partnership a 10/10!

Our very own Christian Golder, Media Director of Connections, describes what these are and how they can benefit everyone!

"Once you get the 3 W's everything will work."

In order to create a great partnership, you have to be a great partner!

Jessica Roberts, VP of Marketing Partnerships at Tanger Outlets, describes how she knows exactly what her consumers want and how to keep them happy.

Do you know what fits for your demographics?

Our very own Christian Golder sat down for an insightful chat with Jessica Roberts, Vice President of Tanger Outlets. In this series, they discuss all things revolving around brand partnerships. You will learn what their demographics are, what makes a great partner, how you can meet potential customer face-to-face, and more! Roberts does a lot of research when it comes to how she can increase …

Hello The Perfume Shop! Welcome to the Connections portfolio... Target a 65% Female Audience, 25-44 year olds at home via parcel despatch. Up to 200k available monthly Contact Connections (UK, Eire) to book or for more information #PD #inserts #print #greenprint #media #agency #marketing #customeracquisition #100percentopenrate …

Our July Champion Trade Partners at Connections (UK, Eire)are toucanBox and Bloom & Wild Great offers acquire great 'new' customers...Insert partnerships is a strategic advertising partnership between two brands wherein the success of one brand brings success to its partner brand.This can be an effective way to break into new markets, drive response and achieve high conversation rates.Both …

Looking for new customers? Look no further than the What's Possible Group community. Opening your parcels to the likes of Craft Gin Club can bring great opportunities. This is THE place for friendly, ambitious marketers interested in actionable ideas to grow their brands. You can make connections, grow your knowledge, share wisdom, attend events and meet some of the world's smartest results …

'People. Purpose. Progress'Why we love our Connections (UK, Eire) brands! schuh are making Significant shifts…#connections #carbonneutralby2023 #ecomerce …

Our June Champion Trade Partners at Connections (UK, Eire)are Naked Wines and graze.com Great offers acquire great 'new' customers...Insert partnerships is a strategic advertising partnership between two brands wherein the success of one brand brings success to its partner brand.This can be an effective way to break into new markets, drive response and achieve high conversation rates.Both brands …

Our May Champion Trade Partners at Connections (UK & IRE) are Haute Florist and Saint And Sofia Haute and Saint And Sofia gave each others customers a fantastic offer, leaving both audiences delighted!Insert partnerships is a strategic advertising partnership between two brands wherein the success of one brand brings success to its partner brand.This can be an effective way to break into new …

If you print your media campaigns with Connections (UK & IRE) it comes with a whole lot of endorsements you can shout about. Print media that doesn't cost the earth #greenmedia #greenprint #lovepaper #worldlandtrust #carbonbalance #fsccertified #printmedia #inserts #customeracquisition #greenrecognition …

Delivering a consistent volume of sales at a low cost per acquisition... Thanks HelloFresh for your testimonial Talk to Connections (UK & IRE) to help your customer acquisition today contact@connectionsbytsw.com #marketing #customeracquisition #inserts #thirdparty #agency #growth #media …

Taking positive action with Carbon Balanced Paper helps combat global warming and will deliver against your corporate social responsibility. It's time to make a change. #climatechange #sustainable #environment #change #carbonneutral #twosides #theworldlandtrust #greenprint …

Sir David Attenborough discusses why he supports World Land Trust and how you can take action to protect the natural wonders of the world. www.linkedin.com #climatechange #environment #sustainability #climatecrisis #sustainable #greenprint #carbonbalanced …

All Connections (UK & IRE) insert packs are carbon offset. Each of our partner brands packs now include the World Land Trust, PEFC International and Recycle logos. We issue a certificate after each print run to advise the amount of Co2 that has been balanced as-well as the area of land protected as a result of this! Printing your envelope packs with Connections just got better... "You can …

Who were our April Champion Partners at Connections (UK & IRE)? Again, two great brands that capture a similar audience Boden and Freddie's Flowers gave each others customers a fantastic offer, leaving both audiences delighted!Insert partnerships is a strategic advertising partnership between two brands wherein the success of one brand brings success to its partner brand.This can be an …

A little glimpse into why Connections (UK & IRE) think it's so important to support the World Land Trust Carbon Balanced Programme. Lying in the Annamite Mountain Range of north central Vietnam, Khe Nuoc Trong (KNT) is one of the best remaining examples of Annamite Lowland Forest in the world. The protection of 20,000 hectares at Khe Nuoc Trong is supported by the Carbon Balanced Programme …

Hello Shirtbox! Welcome to the Connections portfolio... Target a 50% ABC1 Female Audience at home via parcel despatchAverage age 36, monthly volume of 50k available Contact Connections (UK & IRE) to book or for more information #PD #inserts #print #greenprint #media #agency #marketing #customeracquisition …

Welcome... Graff-City to the Connections (UK & IRE) Portfolio! Looking to grow your customer base?Target 35 year old males in their homes via 3rd party parcels. 70% Male ABC1Average age 3520k volume available per month #connections #marketing #advertising #ecommerce #sales #inserts #PD #media #print #acquisition …

Connections (UK & IRE) welcomes We Can Source It Ltd to the portfolio Target a 65% ABC1 female audience via parcels delivered into customers homes - with 100% open rate. 50k Availability each month. For further information email contact@connectionsbytsw.com#morepossibilities #marketing #thelandofindependents #indie #opportunities #media #parcels #connections #inserts #100percentopenrate …

Who were March Champion Partners at Connections (UK)? We are delighted to say it was Bloom & Wild and Cox & Cox Insert partnerships is a strategic advertising partnership between two brands wherein the success of one brand brings success to its partner brand. This can be an effective way to break into new markets, drive response and achieve high conversation rates. Both brands have …

With it soon to be Mother's Day we thought we'd offer you a...Pro-mum-tion! (sorry, we couldn't resist) We all love our mums, but let's be honest... Some of us are shopping for them at the last minute! In 2019 it's estimated that Britons spent over a billion pounds(£1.4 billion to be precise!) on Mother's Day gifts.The average spend per Mother's Day shopper will be around £58&hellip …

Who were February's Champion Partners at Connections (UK)? We are delighted to say it was graze.com and Beer52.com Insert partnerships is a strategic advertising partnership between two brands wherein the success of one brand brings success to its partner brand. This can be an effective way to break into new markets, drive response and achieve high conversation rates. Both brands have reached …

The tourism industry is said to have lost $1.3 trillion in export revenue in 2020 and travel experts are very cautious in their outlook with most not expecting a return to pre-pandemic levels before 2023. However, with the lockdown easing announcement this week holiday firms and airlines have reported a surge in bookings. Despite there being big question marks over international travel we are …

Connections (UK) welcomes HonestBrew to our portfolio Target a 70% ABC1 male audience via parcels delivered into customers homes. For further information email contact@connectionsbytsw …

Craft Gin Club & Tails.com are Connections by The Specialist Works (UK) January Champion Partners. Everyone has loyalties to their favourite online brands, but during Covid-19 these online brands have become in many ways our 'essential' to get through day to day life and most of us have started to branch out of our pre-COVID-19 brand loyalty. Insert partnerships is a strategic advertising …

Snapchat's Headspace Mini has two new mediations in honor of World Mental Health Day. "Choose Kindness" encourages compassion and "Take on the School Year" aims to help navigate uncertainty. Both will be available starting 10 October. We could all benefit from a 6 minute break in the day for a bit of mindfulness. Read more about the Headspace Mini meditations here: https://www.medianews4u.com …

We've read another great article about corporate generosity this week.The National Trust for Scotland will be receiving conservation funds through a partnership with Naked Wines A direct donation and a percentage from the sale of selected NTS cases will go to support the charity. What a great way to celebrate Scotland and Scotland's contribution to winemaking! Read all about it here: https …

Walmart are stepping up to support the recovery efforts in the aftermath of Hurricane Laura. $2.5 million will go to local nonprofits active in Texas and Louisiana, and 600,000 bottles of water have been donated to the cause. Read about this beautiful example of good works here: https://www.companynewshq.com/company-news/retail-company-news/walmart-sams-club-and-the-walmart-foundation-announce …

Walmart and Sam's Club's "Fight Hunger. Spark Change." campaign raised $306,374 for local Atlanta families in need, engaging customers, members, and suppliers in the fight against hunger. Atlanta Community Food Bank accepted donations of both food and funds to help an increasing number in need due to the COVID19 outbreak. Nearly $18 million was raised this year to benefit 200 Feeding America …

HotTopic Package Inserts space is once again available! Reach today's youth through this great program. Book Now to have your inserts ride direct to these responsive consumers. The program is made up of two brands. Hottopic and Boxlunch with a 75%/25% split in favor of Hottopic. Hot Topic specializes in music and pop culture inspired fashion including body jewelry, accessories, Rock T-Shirts …

HelloFresh is looking to be the first carbon neutral meal kit. By investing in Climate Protections Projects around the globe and transitioning to Green Energy Warehouses, they plan to 100% offset their direct carbon emissions. Read more about this great initiative here: https://www.scoop.co.nz/stories/BU2008/S00065/hellofresh-to-become-first-global-carbon-neutral-meal-kit-company.htm …

Connections by The Specialist Works (US & Canada) is proud to have partnered with Carters Inc. to celebrate 100 deserving moms in June. Along with the BIGGER THAN BIG virtual baby shower hosted by incredible special guests, Connections by The Specialist Works (US & Canada) & The Specialist Works teams both helped our amazing clients join the event to donate awesome gifts in …

Saks Fifth Avenue has an exclusive, limited-edition run of T's from Cinq à Sept specifically to raise money for New York City's Food Banks. Available 16June, 20% of the collection's proceeds will go to help end hunger. A beautiful partnership for a worthy cause. This is why we love our retail partners! #ClientsThatCare #thespecialistworks Read all about it here: https …

We saw today that Consumer Cellular has continued their support of the American Red Cross's Annual Disaster Responders Program. A $250,000.00 donation will help provide shelter, meals, emotional support, and recovery aid. What a wonderful gift in these uncertain times. That's why we love our friends at Consumer Cellular! #ClientsThatCare #thespecialistworks Read all about it here: https://www …

Today we read that Shutterfly has spent more than $750,000.00 supporting communities during the COVID19 crisis. they've made direct donations to communities in need, and are producing cloth face masks. They've created an app for photoshoot backgrounds and rolled out #CreateThanks where children can share their artwork honoring everyday heroes. Amazing work from an incredible business! That's …

As a way to show appreciation for the dedication of teachers during these uncertain times, our friends at Wayfair are giving 2 exceptional US teachers new furnishings, supplies and storage. Connections by TSW applauds any celebration of education! Nominate an 'exemplary educator' here: https://wayfairwinaclassroom.typeform.com/to/apisX8 …

Our friends at Headspace are offering a free one year subscription for those in the US who find themselves unemployed. A bit of mindfulness and meditation to help calm your mind in trying times. A new series of meditations specifically for these circumstances are going live soon. What amazing generosity. Sign up at https://lnkd.in/giQkE5X …

We at Connections by TSW are eagerly awaiting the second installment of What's Possible Bitesize. This week's curated webinar is entitled A New Age: Connected TV Advertising. Connected TV is the fastest growing form of AV media. Where has this surge come from? And what does it mean for paid advertising? Get your questions answered live by Jamie Clilverd this Wed 13th May | 2pm BST (7am EST …

Connections by TSW retailer The Hut Group have used its global supply chain to bring 3.5million pieces of Personal Protective Equipment to their local healthcare system of Greater Manchester. Masks, Gloves, Shields, and gowns will be delivered to frontline NHS workers. Read the full article here: https://www.retailgazette.co.uk/blog/2020/05/the-hut-group-donates-25-tonnes-of-ppe-to-greater …

The What's Possible Bitesize debut HOW TO BUILD BRAND TRUST WITH SPEED AND CONFIDENCE was a complete hit! Sally Weavers and Jen Smith from Craft brought amazing insight into the components of trust building. Brands are judged by their Competence, Dependability and Integrity, and in this current climate, by their Focus of Motivation. See for yourself at: https://www.workcast.com …

They say that necessity is the mother of invention. For Sam's Club, members' wellbeing is the impetus for innovation. As we read in Forbes Magazine, Sam's Club now offers Concierge Shopping for seniors and at-risk members. A staff member comes to the car, gets the list of necessities, brings the items back to the vehicle, loads them, and payment is made on the spot. At risk members never …

We love seeing stories about generosity in times of uncertainty. Sam's Club is donating $1 million for Local Initiatives Support Corp. (LISC) to use supporting businesses impacted by COVID19. Grants of up to $10,000 will go to small businesses in underserved communities. Read the full article here: https://talkbusiness.net/2020/04/sams-club-makes-1-million-donation-to-small-business-support …

This week we came across an uplifting item about Naked Wines. In support of small vintners being hit hard by restaurant closures, Naked Wines has set aside $5 million to spend on stock that was previously intended for temporarily shuttered venues. Independent winemakers from the US, UK and Australia have a chance at a new business opportunity, and Naked Wine's customers will have an …