One of the most common and obvious third-party advertising relationships that retailers enter into is the post-checkout ad format.This is often in the form of a pop-up ad unit that is served immediately after the customer has completed their online order. It is usually a selection of relevant and algorithmically selected advertiser offers.These partnerships generate a significant amount of …
Read More
Co-branding in emails is like crafting a culinary masterpiece. It's about mixing flavors, finding the right balance, and creating something that tantalizes the taste buds. But instead of spices and sauces, we're blending brands. The challenge? Ensuring that both brands' values, audiences, and goals align perfectly. Let's dive into this delicious endeavor. Identifying Your Brand's Flavor Just as …
Read More
With it soon to be Mother's Day we thought we'd offer you a...Pro-mum-tion! (sorry, we couldn't resist) We all love our mums, but let's be honest... Some of us are shopping for them at the last minute! In 2019 it's estimated that Britons spent over a billion pounds(£1.4 billion to be precise!) on Mother's Day gifts.The average spend per Mother's Day shopper will be around £58&hellip …
Read More