News

With The Home Depot acquisition of The Company Store, December 19, 2017, they've decided to pull the package insert program from the market. TSW recommends Plow & Hearth Package insert Program as a great alternative. 

Tombstones for Media is a feature we are always a bit sad to publish, but it helps us alert advertisers to changes in the market. Below are a few package insert programs that have cease to publish and our suggested replacement vehicle to reach the same targeted audience.American Gardner Response Pack replacement program recommended Rodale Gardening Package Insert ProgramCountry by Mail …

In Tombstones for Media, we highlight the demise of print media channels, and offer options for replacing the circulation. Details' December/January 16" book was their last printed issue. We GQ as a replacement to reach the affluent male audience.

Tombstones for Media is a feature we are always a bit sad to publish, but it helps us alert advertisers to changes in the market, and suggest replacement options.   Effective July of 2016, UK Ex-Pat newspaper The Union Jack ceased publishing. Although not strictly an Ex-Pat publication, British Heritage serves the anglophile audience. 

Today we don our black veils in honor of Harris Publications. They brought print content to the country since 1977 with over 75 brands, and closed their doors last Friday. We at Elarbee Media lose access to titles that cross multiple groups. Magazines included in this RIP are firearms related: AK-47 and Soviet Weapons, American Frontiersman, AR Rifleman, BALLISTIC!, Black Guns, Combat …

In a segment we have named Tombstones for media, we highlight programs that have gone off of the market, and suggest replacement options. 

CHEFS PIP went off the market in late 2015. As a replacement we recommend  Tristar Products, Inc. OTP – this program is made up of mostly cooking products. 

Tombstones for medias covers the closure of certain publications, and recommends similar programs as replacements, More Magazine will cease publication. We like Town and Country and Vanity Fair to reach a similar high-brow audience. 

In our segment Tombstones for Media we highlight programs that have gone off the market. Here are two young family targeted catalog blow-in programs that are no longer available: Sensational Beginnings Catalog Inserts, and Lilly's Kids Catalog Inserts. Elarbee Media recommends replacing these programs with CP Toys Blow-in …

In a segment we call Tombstones for Media, Elarbee Media highlights programs that are now "off" the market. We also offer suggestions on replacement options for the circulation. Two historic programs that are no longer available are Home Decorators Collection Catalog Inserts and the Home Decorators Collection PIP. Our recommendation for replacement is The Company Store Catalog Blow-in Program …

Parent's Pediatrician Pack is the latest media to die off. In a feature we call Tombstones for Media, we highlight the demise of print media channels, and offer options for replacing the circulation. Parent's Pediatrician Pack carried offers to the Parents of young children with the implied endorsement of the health care provider distributing the information. Our strongest recommendation for …

In our segment Tombstones for Media, we highlight the demise of print media channels. One of the most significant recent losses is the California circulation of Pennysaver. Over 10.5 million circulation weekly that is now completely off the market. When major circulation programs pull of the market, where does that leave those with their media plans set in for the year? Scrambling! Viable …

Tombstones for Media The recent demise of USA Weekend brought forward the thought that many times, we only hear the positive news about media circulation. Announcements are made about redesign, expanded rate bases and new program launches, but when a media dies off, it can take a while to hear about it. With so much data cached on the internet, if you search online you would swear it was still …