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This Thanksgiving, we're feeling grateful for the incredible retail partners who make what we do possible every single day.To our partners at Carters Inc., Rent The Runway, Similac, and Shutterfly, and to all of our other amazing retail partners, thank you for your continued collaboration, creativity, and trust. Working alongside teams that share our passion for delivering meaningful customer …

We're thrilled to welcome Petco as our newest—and exclusive—package insert partner.For brands looking to engage high-intent shoppers at home, this is a powerful moment: Petco packages are landing in the homes of devoted pet parents who spend with purpose.📬 Why it matters:Petco buyers are emotionally invested. They're purchasing essentials for the furry (or scaly) members of their …

Co-branding in emails is like crafting a culinary masterpiece. It's about mixing flavors, finding the right balance, and creating something that tantalizes the taste buds. But instead of spices and sauces, we're blending brands. The challenge? Ensuring that both brands' values, audiences, and goals align perfectly. Let's dive into this delicious endeavor. Identifying Your Brand's Flavor Just as …

CJ Pony Parts has been in business for over 35 years, providing parts and accessories for classic Mustangs, Broncos, Jeeps, Chevys and other vehicles. With the widest online selection of aftermarket parts, CJ Pony Parts is all about the love of the automotive restoration and performance hobby. If you're looking for that rare male audience, CJ Pony Parts is a perfect fit, with over 80% male …

Saks OFF 5TH Package Insert and In-Store programs are now fully live in the USA, with an In-Store program also available in Canada. As expected, the program's return has been very popular and is booking up fast, but some limited availability does remain. This is an opportunity to put your brand in front of a community of affluent, online and in-store shoppers - ideal for any brand in the travel …

Connections is excited to re-introduce Saks OFF 5TH to the Connections Marketplace! Back on the market, Saks OFF 5TH was previously one of the most in-demand and top-performing package insert programs. Saks OFF 5TH is an off-price fashion retailer offering designer, luxury goods at a lower price. This opportunity spans both the US and Canada, with the In-Store Insert program being both US and …

The 3 W's are what can make a brand partnership a 10/10!

Our very own Christian Golder, Media Director of Connections, describes what these are and how they can benefit everyone!

"Once you get the 3 W's everything will work."

In order to create a great partnership, you have to be a great partner!

Jessica Roberts, VP of Marketing Partnerships at Tanger Outlets, describes how she knows exactly what her consumers want and how to keep them happy.

Do you know what fits for your demographics?

Our very own Christian Golder sat down for an insightful chat with Jessica Roberts, Vice President of Tanger Outlets. In this series, they discuss all things revolving around brand partnerships. You will learn what their demographics are, what makes a great partner, how you can meet potential customer face-to-face, and more! Roberts does a lot of research when it comes to how she can increase …

Many consumers are hesitant to spend money on new beauty products they've never tried before.

This is where product sampling comes in!

Contact us to learn how your samples can bring in a ton of new customers!

Check out the Hut Group

Connections by TSW recently partnered with market research leaders CINT to carry out two research projects. Both were aimed at US Moms and with the intention of finding out what respondents thought about receiving advertising literature and/or product samples in their ecommerce packages. The results were extremely positive. When you purchase products online do you like the brand you purchase …

By bringing together different brands with similar target audiences to create a network of programs Connections by TSW are able to offer immediate scale for any campaign. Connections by TSW would be happy to put together a tailer made set of programs and partnerships for your D2C brand. Some of the sectors that we are currently seeing huge success in are: Moms Health and Fitness Enthusiasts …

Snapchat's Headspace Mini has two new mediations in honor of World Mental Health Day. "Choose Kindness" encourages compassion and "Take on the School Year" aims to help navigate uncertainty. Both will be available starting 10 October. We could all benefit from a 6 minute break in the day for a bit of mindfulness. Read more about the Headspace Mini meditations here: https://www.medianews4u.com …

We've read another great article about corporate generosity this week.The National Trust for Scotland will be receiving conservation funds through a partnership with Naked Wines A direct donation and a percentage from the sale of selected NTS cases will go to support the charity. What a great way to celebrate Scotland and Scotland's contribution to winemaking! Read all about it here: https …

Walmart are stepping up to support the recovery efforts in the aftermath of Hurricane Laura. $2.5 million will go to local nonprofits active in Texas and Louisiana, and 600,000 bottles of water have been donated to the cause. Read about this beautiful example of good works here: https://www.companynewshq.com/company-news/retail-company-news/walmart-sams-club-and-the-walmart-foundation-announce …

Walmart and Sam's Club's "Fight Hunger. Spark Change." campaign raised $306,374 for local Atlanta families in need, engaging customers, members, and suppliers in the fight against hunger. Atlanta Community Food Bank accepted donations of both food and funds to help an increasing number in need due to the COVID19 outbreak. Nearly $18 million was raised this year to benefit 200 Feeding America …

HotTopic Package Inserts space is once again available! Reach today's youth through this great program. Book Now to have your inserts ride direct to these responsive consumers. The program is made up of two brands. Hottopic and Boxlunch with a 75%/25% split in favor of Hottopic. Hot Topic specializes in music and pop culture inspired fashion including body jewelry, accessories, Rock T-Shirts …

HelloFresh is looking to be the first carbon neutral meal kit. By investing in Climate Protections Projects around the globe and transitioning to Green Energy Warehouses, they plan to 100% offset their direct carbon emissions. Read more about this great initiative here: https://www.scoop.co.nz/stories/BU2008/S00065/hellofresh-to-become-first-global-carbon-neutral-meal-kit-company.htm …

Reach Macy's discerning customers Macy's PIP offers advertising opportunities in outgoing product shipments from Macys.com. These packages will include apparel, accessories, home, cosmetics, fragrances, fine china, crystal, casual china, glassware and fine and costume jewelry. Macys.com ships millions of packages annually and will allow for one 3 third party insert monthly, based on availability …

Connections by The Specialist Works (US & Canada) is proud to have partnered with Carters Inc. to celebrate 100 deserving moms in June. Along with the BIGGER THAN BIG virtual baby shower hosted by incredible special guests, Connections by The Specialist Works (US & Canada) & The Specialist Works teams both helped our amazing clients join the event to donate awesome gifts in …

Saks Fifth Avenue has an exclusive, limited-edition run of T's from Cinq à Sept specifically to raise money for New York City's Food Banks. Available 16June, 20% of the collection's proceeds will go to help end hunger. A beautiful partnership for a worthy cause. This is why we love our retail partners! #ClientsThatCare #thespecialistworks Read all about it here: https …

We saw today that Consumer Cellular has continued their support of the American Red Cross's Annual Disaster Responders Program. A $250,000.00 donation will help provide shelter, meals, emotional support, and recovery aid. What a wonderful gift in these uncertain times. That's why we love our friends at Consumer Cellular! #ClientsThatCare #thespecialistworks Read all about it here: https://www …

Today we read that Shutterfly has spent more than $750,000.00 supporting communities during the COVID19 crisis. they've made direct donations to communities in need, and are producing cloth face masks. They've created an app for photoshoot backgrounds and rolled out #CreateThanks where children can share their artwork honoring everyday heroes. Amazing work from an incredible business! That's …

As a way to show appreciation for the dedication of teachers during these uncertain times, our friends at Wayfair are giving 2 exceptional US teachers new furnishings, supplies and storage. Connections by TSW applauds any celebration of education! Nominate an 'exemplary educator' here: https://wayfairwinaclassroom.typeform.com/to/apisX8 …

Be One Of The First Brands To Reach this NEW Audience. Book Now! PINCHme is the leading, direct-to-consumer, sampling platform with more than 6 million fully profiled members. The platform is free for anyone to sign up, and members can try products from leading brands in a risk-free way before they buy what they like. All PINCHme asks for in return is feedback on the products. Demographics …

Our friends at Headspace are offering a free one year subscription for those in the US who find themselves unemployed. A bit of mindfulness and meditation to help calm your mind in trying times. A new series of meditations specifically for these circumstances are going live soon. What amazing generosity. Sign up at https://lnkd.in/giQkE5X …

We at Connections by TSW are eagerly awaiting the second installment of What's Possible Bitesize. This week's curated webinar is entitled A New Age: Connected TV Advertising. Connected TV is the fastest growing form of AV media. Where has this surge come from? And what does it mean for paid advertising? Get your questions answered live by Jamie Clilverd this Wed 13th May | 2pm BST (7am EST …

The What's Possible Bitesize debut HOW TO BUILD BRAND TRUST WITH SPEED AND CONFIDENCE was a complete hit! Sally Weavers and Jen Smith from Craft brought amazing insight into the components of trust building. Brands are judged by their Competence, Dependability and Integrity, and in this current climate, by their Focus of Motivation. See for yourself at: https://www.workcast.com …

They say that necessity is the mother of invention. For Sam's Club, members' wellbeing is the impetus for innovation. As we read in Forbes Magazine, Sam's Club now offers Concierge Shopping for seniors and at-risk members. A staff member comes to the car, gets the list of necessities, brings the items back to the vehicle, loads them, and payment is made on the spot. At risk members never …

We love seeing stories about generosity in times of uncertainty. Sam's Club is donating $1 million for Local Initiatives Support Corp. (LISC) to use supporting businesses impacted by COVID19. Grants of up to $10,000 will go to small businesses in underserved communities. Read the full article here: https://talkbusiness.net/2020/04/sams-club-makes-1-million-donation-to-small-business-support …

This week we came across an uplifting item about Naked Wines. In support of small vintners being hit hard by restaurant closures, Naked Wines has set aside $5 million to spend on stock that was previously intended for temporarily shuttered venues. Independent winemakers from the US, UK and Australia have a chance at a new business opportunity, and Naked Wine's customers will have an …

Print is one of the longest-standing and trusted medias available and it continues to prove effective for brands across categories. While the media has long existed, there is a lot of new & exciting innovation with print. You have probably experienced some of this as a consumer… Maybe you have come across magazines that release a smell when they are opened or have seen an ad that …

Today, May 21st is World Day for Cultural Diversity for Dialogue and Development. 2018 is also the year at TSW when we focus on diversity. In keeping with our historic theme of having fun while getting meaningful exposure to other cultures, we are hosting a "Pot-Luck" lunch. Each employee is bringing in a dish that reflects their heritage and will be sharing a unique or insightful point on how …

Hi Im Buddy! No, not "Air Bud" Buddy, but Buddy the Cocker Spaniel! I like treats and long walks on the beach an...oh look squirrel! Anyways my owner, Rob, took me to work with him for the first time yesterday. When he opened the door, I was greeted by two beautiful human friends eager to play with me! One had blonde fur and the other had dark brown fur. But first, I had to explore everything! I …

It is Cocktail Friday at TSWUS, and we are headed into a long weekend celebrating the birth of the United States of America. What better post could we make, than one highlighting the "artfully" redesigned "Patriotic" packaging that seems ubiquitous on these American holidays. What impact does re-packaging have on sales during patriotic holidays? Can the re-packaging stand alone, or does it need …

This article is a great read which highlights that print is still the core way to digest news. With huge levels of discussion about the newspaper industry falling by the wayside, it is great to read an article that clearly outlines the importance of newspapers to the news industry. In the US alone, 169 million people are engaging with the news and 81% of them engage with a printed product. In an …

Normandy. May 2017. Our offices are closed today to allow our staff to honor Memorial Day.

Working at an advertising agency, buzzwords (and buzzphrases) tend to develop over the normal course of interaction with so many creative communicators.Here's a list of some of our favorites that we use more often than we'd like to admit:Disruptive: This bitmoji thing is totally going to be disruptive. Bitmoji: I can't believe this bitmoji thing actually is totally disruptive. Digital Literacy …

Here at i-transact, we speak metaphorically about getting on the bus a lot. The bus could be the company, your current role or a new one. It could even represent taking ownership of a project or client needs. We love the idea of stepping up and into a bus that can take you anywhere.You get it, right? But not all jobs or companies foster an environment like this for employees. Not all employees …

So who exactly is this decision maker? I recently got a call from someone immediately asking me if they could talk to "The Decision Maker." The first irritation was the assumption that I wasn't the Decision Maker. Often people assume that the first person they speak with is the gate-keeper which isn't always the case. Many times, I've found the gate-keeper IS the Decision Maker masquerading as …

I had a mentor tell me one time that a wise man changes before he has to. As stalwart retail locations like Sears, Radio Shack and Macys start to shut their doors, one has to wonder where did the customers go? Did they stop buying altogether? Is the economy as bad as some politicians say it is? Or did the marketplace simply change? Perhaps these brick and mortar stores have simply gone the way of …

Theres a noticeable trend in advertising from Twitter to Instagram for brands? We at i-transact recognize this because, ya know, were cool like that. Maybe its a USA thing. Maybe its the organic, human-made feel that Instagram content seems to have compared to the more complex, curt, robotic nature of Twitter. Its really incredible to see just how many brands are coming alive to the Instagram …

It all started with a plan: simple, easy to accomplish goals. Step 1. Introduce Transactional Media to the US Market (and make it SEXY). Step 2. Win big new contracts Step 3. World Domination! So we began building Team Texas. Yeehaw! With just 3 people, i-Transact Media may be small now but we're not alone in the US. We've got a fantastic team in Atlanta and across the globe supporting us …