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Mixing Flavors: How to Align Your Brand with a Partner in Co-Branded Emails

Co-branding in emails is like crafting a culinary masterpiece. It's about mixing flavors, finding the right balance, and creating something that tantalizes the taste buds. But instead of spices and …

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Connections is excited to introduce CJ Pony Parts to the Connections Marketplace!

CJ Pony Parts has been in business for over 35 years, providing parts and accessories for classic Mustangs, Broncos, Jeeps, Chevys and other vehicles. With the widest online selection of aftermarket …

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Saks OFF 5TH Package Insert and In-Store programs are now fully live!

Saks OFF 5TH Package Insert and In-Store programs are now fully live in the USA, with an In-Store program also available in Canada. As expected, the program's return has been very popular and is …

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BACK on the Market! – Saks OFF 5TH US & Canada PIP and In-Store Inserts

Connections is excited to re-introduce Saks OFF 5TH to the Connections Marketplace! Back on the market, Saks OFF 5TH was previously one of the most in-demand and top-performing package insert …

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Connections Chats - Tanger Outlets

The 3 W's are what can make a brand partnership a 10/10! Our very own Christian Golder, Media Director of Connections, describes what these are and how they can benefit everyone! "Once you get the 3 …

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Connections Chats - Tanger Outlets

In order to create a great partnership, you have to be a great partner! Jessica Roberts, VP of Marketing Partnerships at Tanger Outlets, describes how she knows exactly what her consumers want and …

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Connections Chats - Tanger Outlets

Our very own Christian Golder sat down for an insightful chat with Jessica Roberts, Vice President of Tanger Outlets. In this series, they discuss all things revolving around brand partnerships. You …

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Reaching Beauty Consumers

Many consumers are hesitant to spend money on new beauty products they've never tried before. This is where product sampling comes in! Contact us to learn how your samples can bring in a ton of new …

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Recent survey confirms samples and inserts are amongst the most popular forms of advertising

Connections by TSW recently partnered with market research leaders CINT to carry out two research projects. Both were aimed at US Moms and with the intention of finding out what respondents thought …

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New Brands are being added to the Connections marketplace all the time.

By bringing together different brands with similar target audiences to create a network of programs Connections by TSW are able to offer immediate scale for any campaign. Connections by TSW would be …

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World Mental Health Day with Snapchat and Headspace Mini

Snapchat's Headspace Mini has two new mediations in honor of World Mental Health Day. "Choose Kindness" encourages compassion and "Take on the School Year" aims to help navigate uncertainty. Both …

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National Trust Scotland goes Naked

We've read another great article about corporate generosity this week.The National Trust for Scotland will be receiving conservation funds through a partnership with Naked Wines A direct donation …

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$2.5 million for Laura

Walmart are stepping up to support the recovery efforts in the aftermath of Hurricane Laura. $2.5 million will go to local nonprofits active in Texas and Louisiana, and 600,000 bottles of water have …

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Help for the Hungry

Walmart and Sam's Club's "Fight Hunger. Spark Change." campaign raised $306,374 for local Atlanta families in need, engaging customers, members, and suppliers in the fight against hunger. Atlanta …

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HotTopic is BACK!

HotTopic Package Inserts space is once again available! Reach today's youth through this great program. Book Now to have your inserts ride direct to these responsive consumers. The program is made …

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Zero Carbon for HelloFresh

HelloFresh is looking to be the first carbon neutral meal kit. By investing in Climate Protections Projects around the globe and transitioning to Green Energy Warehouses, they plan to 100% offset …

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New to Connections: Macys.com Package Inserts

Reach Macy's discerning customers Macy's PIP offers advertising opportunities in outgoing product shipments from Macys.com. These packages will include apparel, accessories, home, cosmetics …

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This one is for you, Mom! 

Connections by The Specialist Works (US & Canada) is proud to have partnered with Carters Inc. to celebrate 100 deserving moms in June. Along with the BIGGER THAN BIG virtual baby shower …

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Saks Fifth for Food Banks

Saks Fifth Avenue has an exclusive, limited-edition run of T's from Cinq à Sept specifically to raise money for New York City's Food Banks. Available 16June, 20% of the collection's proceeds …

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Consumer Cellular Donates for Relief

We saw today that Consumer Cellular has continued their support of the American Red Cross's Annual Disaster Responders Program. A $250,000.00 donation will help provide shelter, meals, emotional …

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Shutterfly Brings Joy

Today we read that Shutterfly has spent more than $750,000.00 supporting communities during the COVID19 crisis. they've made direct donations to communities in need, and are producing cloth face …

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Wayfair Celebrates Education

As a way to show appreciation for the dedication of teachers during these uncertain times, our friends at Wayfair are giving 2 exceptional US teachers new furnishings, supplies and storage …

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New Program Alert: PINCHme! Package Insert

Be One Of The First Brands To Reach this NEW Audience. Book Now! PINCHme is the leading, direct-to-consumer, sampling platform with more than 6 million fully profiled members. The platform is free …

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Headspace, for FREE

Our friends at Headspace are offering a free one year subscription for those in the US who find themselves unemployed. A bit of mindfulness and meditation to help calm your mind in trying times …

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What's Possible Bitesize: Connected TV

We at Connections by TSW are eagerly awaiting the second installment of What's Possible Bitesize. This week's curated webinar is entitled A New Age: Connected TV Advertising. Connected TV is the …

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What's Possible Bitesize Debut

The What's Possible Bitesize debut HOW TO BUILD BRAND TRUST WITH SPEED AND CONFIDENCE was a complete hit! Sally Weavers and Jen Smith from Craft brought amazing insight into the components of …

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Sam’s Club Concierge Services

They say that necessity is the mother of invention. For Sam's Club, members' wellbeing is the impetus for innovation. As we read in Forbes Magazine, Sam's Club now offers Concierge Shopping for …

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Sam’s Club $1mm Donation 

We love seeing stories about generosity in times of uncertainty. Sam's Club is donating $1 million for Local Initiatives Support Corp. (LISC) to use supporting businesses impacted by COVID19 …

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In Support of Good Wine

This week we came across an uplifting item about Naked Wines. In support of small vintners being hit hard by restaurant closures, Naked Wines has set aside $5 million to spend on stock that was …

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Print Innovation – Word-of-Mouth Marketing

Print is one of the longest-standing and trusted medias available and it continues to prove effective for brands across categories. While the media has long existed, there is a lot of new & …

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