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Do You Market Towards Parents?

For this question we focused on parents. When having children, sometimes it's difficult to get out the house.

So we asked them if they ever purchase items for their children online.

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Recent Survey Says...

For this question we focused on package samples and offers.
This is something consumers enjoy!

Have you thought about how you can increase your brand's customer experience?

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It's Time to Focus!

While everyone is focused on Q4, you should get ahead of the game and start focusing on Q1 2022 and beyond!

Not sure where to start?

Contact us today!

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Connect With Us!

Described by Forbes as "The Airbnb of Marketing" Connections is the leading global media platform for growth minded brands and retailers. Connect with us: North AmericaCall: 888.735.2723contactna …

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Connections Marketplace

Our Connections marketplace is flexible!

You can browse printed inserts, product sampling and digital opportunities from the brightest DTCs around.

Go take a look!

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BRRRR...

As the colder months are coming, it's a known fact that consumers seem to stay indoors more often! Because of eComm says go through the roof during Q4 and Q1. If the consumers are not coming to you …

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Eye-Tracking

Have you ever heard of #EyeTracking ? This is a unique tool that helps you see what the consumer does. This tool allows you to focus on what is important when trying to catch the attention of your …

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Q1 Is Approaching

While everyone is focused on Q4, you should get ahead of the game and start focusing on Q1 2022 and beyond! Planning ahead has proven to be less stressful for brands and gives them more time to focus …

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Welcome to the Portfolio - Pure Gusto Coffee Co.

Hello PureGusto Coffee Company! Welcome to the Connections (UK, Eire) portfolio... Target a 60% Female Audience, with an average age of 45 at home via parcel despatch. Up to 50k volume available …

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Connections Chats - Tanger Outlets

The 3 W's are what can make a brand partnership a 10/10! Our very own Christian Golder, Media Director of Connections, describes what these are and how they can benefit everyone! "Once you get the 3 …

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Connections Chats - Tanger Outlets

In order to create a great partnership, you have to be a great partner! Jessica Roberts, VP of Marketing Partnerships at Tanger Outlets, describes how she knows exactly what her consumers want and …

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Connections Chats - Tanger Outlets

Our very own Christian Golder sat down for an insightful chat with Jessica Roberts, Vice President of Tanger Outlets. In this series, they discuss all things revolving around brand partnerships. You …

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Reaching Beauty Consumers

Many consumers are hesitant to spend money on new beauty products they've never tried before. This is where product sampling comes in! Contact us to learn how your samples can bring in a ton of new …

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Welcome to the Portfolio - The Perfume Shop

Hello The Perfume Shop! Welcome to the Connections portfolio... Target a 65% Female Audience, 25-44 year olds at home via parcel despatch. Up to 200k available monthly Contact Connections (UK, Eire …

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Trade Champion Partnerships

Our July Champion Trade Partners at Connections (UK, Eire)are toucanBox and Bloom & Wild Great offers acquire great 'new' customers... Insert partnerships is a strategic advertising partnership …

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High Five

A huge congratulations to TheVeganKind for taking positive action and choosing Carbon Balanced Paper on their latest door drop campaign. Creating a sustainable future for print marketing and …

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Client Testimonial - Craft Gin Club

Looking for new customers? Look no further than the What's Possible Group community. Opening your parcels to the likes of Craft Gin Club can bring great opportunities. This is THE place for friendly …

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schuh, making a difference!

'People. Purpose. Progress'Why we love our Connections (UK, Eire) brands! schuh are making Significant shifts…#connections #carbonneutralby2023 #ecomerce …

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Trade Championship Partnerships - Naked Wines and Graze

Our June Champion Trade Partners at Connections (UK, Eire)are Naked Wines and graze.com Great offers acquire great 'new' customers... Insert partnerships is a strategic advertising partnership …

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Trade Championship Partnerships - Haute Florist and Saint + Sofia

Our May Champion Trade Partners at Connections (UK & IRE) are Haute Florist and Saint And Sofia Haute and Saint And Sofia gave each others customers a fantastic offer, leaving both audiences …

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Print Endorsements with Connections UK

If you print your media campaigns with Connections (UK & IRE) it comes with a whole lot of endorsements you can shout about. Print media that doesn't cost the earth #greenmedia #greenprint …

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Client Testimonial - HelloFresh

Delivering a consistent volume of sales at a low cost per acquisition... Thanks HelloFresh for your testimonial Talk to Connections (UK & IRE) to help your customer acquisition today contact …

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Helping Combat Global Warming

Taking positive action with Carbon Balanced Paper helps combat global warming and will deliver against your corporate social responsibility. It's time to make a change. #climatechange #sustainable …

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What can I, as an individual, do?

Sir David Attenborough discusses why he supports World Land Trust and how you can take action to protect the natural wonders of the world. www.linkedin.com #climatechange #environment …

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Ecotricity - Carbon Balanced Print

A huge congratulations to Ecotricity for taking positive action and choosing Carbon Balanced Paper here at Connections (UK & IRE) on their latest door drop campaign. Creating a sustainable …

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Green Insert Packs

All Connections (UK & IRE) insert packs are carbon offset. Each of our partner brands packs now include the World Land Trust, PEFC International and Recycle logos. We issue a certificate after …

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Trade Championship Partnerships, Boden & Freddie's Flowers

Who were our April Champion Partners at Connections (UK & IRE)? Again, two great brands that capture a similar audience Boden and Freddie's Flowers gave each others customers a fantastic offer …

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Why is it Important to Support the World Land Trust?

A little glimpse into why Connections (UK & IRE) think it's so important to support the World Land Trust Carbon Balanced Programme. Lying in the Annamite Mountain Range of north central Vietnam …

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Welcome to the Portfolio Shirtbox

Hello Shirtbox! Welcome to the Connections portfolio... Target a 50% ABC1 Female Audience at home via parcel despatchAverage age 36, monthly volume of 50k available Contact Connections (UK & IRE …

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The Specialist Works and Go Inspire Eclipse join the Carbon Balanced Programme

"Joining the Carbon Balanced Print and Paper programme felt purposeful and a natural progression." Paul Sumner and Simon Hartlett, Marketing Director and Innovations Director at Go Inspire, and …

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Welcome to the Portfolio Graff-City

Welcome... Graff-City to the Connections (UK & IRE) Portfolio! Looking to grow your customer base?Target 35 year old males in their homes via 3rd party parcels. 70% Male ABC1Average age 3520k …

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Welcome to the Portfolio 'We Can Source It'

Connections (UK & IRE) welcomes We Can Source It Ltd to the portfolio Target a 65% ABC1 female audience via parcels delivered into customers homes - with 100% open rate. 50k Availability each …

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Trade Championship Partnerships

Who were March Champion Partners at Connections (UK)? We are delighted to say it was Bloom & Wild and Cox & Cox Insert partnerships is a strategic advertising partnership between two brands …

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Ocado Post Check-out Offer

With it soon to be Mother's Day we thought we'd offer you a...Pro-mum-tion! (sorry, we couldn't resist) We all love our mums, but let's be honest... Some of us are shopping for them at the last …

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February's Champion Partners

Who were February's Champion Partners at Connections (UK)? We are delighted to say it was graze.com and Beer52.com Insert partnerships is a strategic advertising partnership between two brands …

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Travel Marketing - Is it the right time to advertise?

The tourism industry is said to have lost $1.3 trillion in export revenue in 2020 and travel experts are very cautious in their outlook with most not expecting a return to pre-pandemic levels before …

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A big HELLO and welcome to HonestBrew

Connections (UK) welcomes HonestBrew to our portfolio Target a 70% ABC1 male audience via parcels delivered into customers homes. For further information email contact@connectionsbytsw …

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Recent survey confirms samples and inserts are amongst the most popular forms of advertising

Connections by TSW recently partnered with market research leaders CINT to carry out two research projects. Both were aimed at US Moms and with the intention of finding out what respondents thought …

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Craft Gin Club & Tails January's Champion Partners...

Craft Gin Club & Tails.com are Connections by The Specialist Works (UK) January Champion Partners. Everyone has loyalties to their favourite online brands, but during Covid-19 these online brands …

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New Brands are being added to the Connections marketplace all the time.

By bringing together different brands with similar target audiences to create a network of programs Connections by TSW are able to offer immediate scale for any campaign. Connections by TSW would be …

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Welcome You Garden - UK Inserts

Target a predominantly 50+ audience via You Garden parcels. Volumes available:January 40kFebruary 60kMarch 140kApril 220k For more information please contact huwwhitethread@connectionsbytsw.com or …

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World Mental Health Day with Snapchat and Headspace Mini

Snapchat's Headspace Mini has two new mediations in honor of World Mental Health Day. "Choose Kindness" encourages compassion and "Take on the School Year" aims to help navigate uncertainty. Both …

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National Trust Scotland goes Naked

We've read another great article about corporate generosity this week.The National Trust for Scotland will be receiving conservation funds through a partnership with Naked Wines A direct donation …

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$2.5 million for Laura

Walmart are stepping up to support the recovery efforts in the aftermath of Hurricane Laura. $2.5 million will go to local nonprofits active in Texas and Louisiana, and 600,000 bottles of water have …

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Help for the Hungry

Walmart and Sam's Club's "Fight Hunger. Spark Change." campaign raised $306,374 for local Atlanta families in need, engaging customers, members, and suppliers in the fight against hunger. Atlanta …

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HotTopic is BACK!

HotTopic Package Inserts space is once again available! Reach today's youth through this great program. Book Now to have your inserts ride direct to these responsive consumers. The program is made …

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Zero Carbon for HelloFresh

HelloFresh is looking to be the first carbon neutral meal kit. By investing in Climate Protections Projects around the globe and transitioning to Green Energy Warehouses, they plan to 100% offset …

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New to Connections: Macys.com Package Inserts

Reach Macy's discerning customers Macy's PIP offers advertising opportunities in outgoing product shipments from Macys.com. These packages will include apparel, accessories, home, cosmetics …

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This one is for you, Mom! 

Connections by The Specialist Works (US & Canada) is proud to have partnered with Carters Inc. to celebrate 100 deserving moms in June. Along with the BIGGER THAN BIG virtual baby shower …

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Saks Fifth for Food Banks

Saks Fifth Avenue has an exclusive, limited-edition run of T's from Cinq à Sept specifically to raise money for New York City's Food Banks. Available 16June, 20% of the collection's proceeds …

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Consumer Cellular Donates for Relief

We saw today that Consumer Cellular has continued their support of the American Red Cross's Annual Disaster Responders Program. A $250,000.00 donation will help provide shelter, meals, emotional …

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Shutterfly Brings Joy

Today we read that Shutterfly has spent more than $750,000.00 supporting communities during the COVID19 crisis. they've made direct donations to communities in need, and are producing cloth face …

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Wayfair Celebrates Education

As a way to show appreciation for the dedication of teachers during these uncertain times, our friends at Wayfair are giving 2 exceptional US teachers new furnishings, supplies and storage …

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New Program Alert: PINCHme! Package Insert

Be One Of The First Brands To Reach this NEW Audience. Book Now! PINCHme is the leading, direct-to-consumer, sampling platform with more than 6 million fully profiled members. The platform is free …

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Headspace, for FREE

Our friends at Headspace are offering a free one year subscription for those in the US who find themselves unemployed. A bit of mindfulness and meditation to help calm your mind in trying times …

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What's Possible Bitesize: Connected TV

We at Connections by TSW are eagerly awaiting the second installment of What's Possible Bitesize. This week's curated webinar is entitled A New Age: Connected TV Advertising. Connected TV is the …

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THG sends PPEs to Manchester

Connections by TSW retailer The Hut Group have used its global supply chain to bring 3.5million pieces of Personal Protective Equipment to their local healthcare system of Greater Manchester. Masks …

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What's Possible Bitesize Debut

The What's Possible Bitesize debut HOW TO BUILD BRAND TRUST WITH SPEED AND CONFIDENCE was a complete hit! Sally Weavers and Jen Smith from Craft brought amazing insight into the components of …

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Sam’s Club Concierge Services

They say that necessity is the mother of invention. For Sam's Club, members' wellbeing is the impetus for innovation. As we read in Forbes Magazine, Sam's Club now offers Concierge Shopping for …

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Sam’s Club $1mm Donation 

We love seeing stories about generosity in times of uncertainty. Sam's Club is donating $1 million for Local Initiatives Support Corp. (LISC) to use supporting businesses impacted by COVID19 …

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In Support of Good Wine

This week we came across an uplifting item about Naked Wines. In support of small vintners being hit hard by restaurant closures, Naked Wines has set aside $5 million to spend on stock that was …

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Print Innovation – Word-of-Mouth Marketing

Print is one of the longest-standing and trusted medias available and it continues to prove effective for brands across categories. While the media has long existed, there is a lot of new & …

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New Program Launch - SchoolKidz Package Inserts

The Connections Team is extremely happy to announce our newest retail partner: Schoolkidz! Schoolkidz, also known as Teacher Tailored, has provided millions and millions of school supply kits to …

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Insights on Working From Home

One of our team member has reviewed her first week of WFH, amazing insights from Desiree Metzger. Working from home has made me realize that a home office is not a luxury, it's a necessity. Apart …

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Quarantine will not stop our team fun!

The Specialist Works got together today for a Pub Quiz on the International Day of Happiness! Quarantine will not stop our team fun …

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Launching Connections by The Specialist Works

We are very excited to announce that the brand new Connections by The Specialist Works website and platform has launched! For any brands looking for ways to acquire customers or build an extra …

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